How much does Spine cost?

£849 on Kickstarter, and £949 once the campaign closes. As a Founding Member you get exclusive access to a limited £799 tier, with guaranteed delivery in the first batch. Places go first come first served on launch day, which is why we tell you the moment the campaign opens, and we'll say how many there are before it goes live. Your £25 is refundable until the Kickstarter campaign launches, and sent back to you when you buy Spine. And you can spread the cost over three interest-free monthly payments.

Can I pay in instalments?

Yes. When you back on Kickstarter you can split the cost into three monthly payments, interest free and with no fees.

When does it launch, and when does it ship?

The Kickstarter campaign goes live this autumn, and Spine ships in early 2027 once the first production run is complete. As a Founding Member we email you ahead of everyone else the moment the campaign opens.

Who's behind Spine, and is it real?

Founded by Ricardo Amorim (20 years across BCG, AllofUs and R/GA), with industrial design by Aetha Design (Dorset; ex-Dyson, Alice Camera). It's being built in the open, with real production progress shared as it happens.

Will my £25 be charged right away?

Yes. It's captured securely through Stripe and held against your reservation. It's refundable until the Kickstarter campaign launches, and sent back to you when you buy Spine.

Lock in your founding membership

Spine is £849 on Kickstarter, and £949 once the campaign closes. It launches this autumn, and a refundable £25 deposit makes you a Founding Member:

Exclusive access to a limited £799 tier, first come first served, with guaranteed first-batch delivery
First to know the moment the campaign opens
Guaranteed £849 on the campaign, instead of £949 once it closes
Fully refundable until the Kickstarter campaign launches
Your £25 is sent back to you when you buy Spine

Join 6470+ on the founders list.

Built in the open by Ricardo Amorim (BCG · R/GA · AllofUs) with Aetha Design (ex-Dyson). See it working →

A hand reaching in to touch an album spine on the Spine display, mounted on a dark plaster wall. The left edge of the brushed aluminium body is in view, with a row of album spines lit behind matte glass.

Questions you might have

How much does Spine cost?: £849 on Kickstarter, and £949 once the campaign closes. As a Founding Member you get exclusive access to a limited £799 tier, with guaranteed delivery in the first batch. Places go first come first served on launch day, which is why we tell you the moment the campaign opens, and we'll say how many there are before it goes live. Your £25 is refundable until the Kickstarter campaign launches, and sent back to you when you buy Spine. And you can spread the cost over three interest-free monthly payments.
Can I pay in instalments?: Yes. When you back on Kickstarter you can split the cost into three monthly payments, interest free and with no fees.
When does it launch, and when does it ship?: The Kickstarter campaign goes live this autumn, and Spine ships in early 2027 once the first production run is complete. As a Founding Member we email you ahead of everyone else the moment the campaign opens.
Who’s behind Spine, and is it real?: Founded by Ricardo Amorim (20 years across BCG, AllofUs and R/GA), with industrial design by Aetha Design (Dorset; ex-Dyson, Alice Camera). It's being built in the open, and we share real production progress in the story so far →
What am I reserving, exactly?: Your deposit makes you a Founding Member, and with it exclusive access to a £799 tier that nobody outside the founders list can reach, with guaranteed delivery in the first batch. Places are limited and go first come first served, which is why we tell you the moment the campaign opens. Spine is otherwise £849 on Kickstarter and £949 once the campaign closes. Until you complete your pledge on Kickstarter, no unit is set aside in your name. Your £25 is refundable until the campaign launches, and sent back to you when you buy Spine.
Will my £25 be charged right away?: Yes. It's captured securely through Stripe and held against your reservation. It's refundable until the Kickstarter campaign launches, and sent back to you when you buy Spine.