Question 1

How much will Spine cost?

Accepted Answer

The full price is announced when the Kickstarter campaign opens this autumn. As a Founding Member you lock in up to £150 off it, our lowest price, before anyone else sees it. Change your mind later and your £25 is refunded in full, no questions asked. If you go ahead, it comes off that final price.

Question 2

When does it launch, and when does it ship?

Accepted Answer

The Kickstarter campaign goes live this autumn, and Spine ships in early 2027 once the first production run is complete. As a Founding Member we email you ahead of everyone else the moment the campaign opens.

Question 3

Who's behind Spine, and is it real?

Accepted Answer

Founded by Ricardo Amorim (20 years across BCG, AllofUs and R/GA), with industrial design by Aetha Design (Dorset; ex-Dyson, Alice Camera). It's being built in the open, with real production progress shared as it happens.

Question 4

Will my £25 be charged right away?

Accepted Answer

Yes. It's captured securely through Stripe and held against your reservation. It comes off your final price if you proceed, or is refunded in full any time before launch.